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KS Marketing horizontal logo

Marketing as a
business function.

No more cost centre
wasting budget on hit-and-hope tactically-led communications.

No more colouring-in department
obsessing over buzzwords like "creativity", "innovation", "purpose".

No more fairy tale magic dust
about "inspiring minds", "capturing hearts", "deep connections".

Project-based marketing support
Consultant (senior) or freelance (manager), depending on your need.

Senior marketer with 15+ years of expertise
Applied experience across research, strategy, planning, and operations.


Postgraduate trained and qualified
in end-to-end general marketing and brand management.

B2B Marketing Consultant

B2B Marketing Support

B2B Marketing Strategy

B2B Marketing Planning

About

Stylized portrait of Kyle, the marketing consultant and freelance marketer operating as KS Marketing

I'm Kyle,​

 

A Salisbury (UK) based marketer with over fifteen years of expertise across the end-to-end marketing process. My expertise combines applied practice with postgraduate level qualifications in marketing and brand management, so I understand the dynamics between sales activation and brand building that drive business performance and how to plan and execute effective marketing practice that does both.

 

So far I've worked with small, medium, and large multinational businesses, working in-house from junior to senior roles before going independent in 2022. I've typically worked with small and medium businesses as a consultant or fractional, developing their strategy and tactical plan before managing operations and campaign execution. The majority of my in-house work was with large global companies working with mulitregional teams, again looking after strategy and tactical work. I also spent half a decade in my last in-house role as the marketing lead on many large operational projects that included digital transformation, continuous improvement, and data management. 

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This is why I talk about marketing as a business function: it's a combination of planning and executing marketing that delivers its internal objectives, and marketing collaborating and integrating with the wider business to make the best contribution to commercial performance.​​

Support

CONSULTANT

Creating and implementing bespoke solutions that improve marketing performance, providing advice and guidance as-and-when you need it.

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Usually spanning a few weeks or months, it is advisory and/or executional
work on discreet projects.

 

I'm typically hired to:

  - boost underperforming marketing functions

  - stabilize marketing during periods of change

  - move functions to strategically-led marketing

FREELANCE

Combining extensive practical experience and training with expertise across creative and analytically-led roles, I can help you deliver projects on time and on budget.

​

​Brought in for a a day or a few days, it's purely executional work that can be done for single or multiple projects.

I'm typically hired to:

  - help cover staff shortages

  - plug a gap in experience

  - get a wayward project back on track

£450 p/d

£350 p/d

If you are looking for ongoing support (fractional or interim contract), I am also available - email kyle@ksmarketing.co.uk and let me know.

STATED PRICES ARE BASE RATES.

BASE PRICE ASSUMES NO TRAVEL AND/OR EXPENSES; THESE WILL INCUR ADDITIONAL COST.

Payment terms = NET 30, 5% LATE PAYMENT PENALTY PER 14 DAYS OVERDUE.

Examples

PRODUCT DEVELOPMENT

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BRANDING

​After several years of inconsistent yearly performance, the leadership team identified the need for a secure, consistent baseline yearly revenue as a strategic priority. Alongside this was a desire to revive purchases from inactive and lapsed accounts, as well as boosting sales of legacy products. At the same time it had become clear that there was a demand among universities to quickly accumulate large amounts of the product to backfill gaps (which was typically hampered by the high cost of purchasing them individually), and to provide a large amount of the product to improve their reputation to existing and prospective patrons. The final catch: as this wasn't in the budget set at the beginning of the year, there was no money available to support it!

​

Working alongside a sales lead we were tasked with developing a new product package that would address this need, with the caveat that it could not be a subscription-based payment. Using the results from the market research project I had introduced and run earlier in the year, we could align it with the customer's priorities and purchase decision drivers: one the one hand, the need to quickly and cost-effectively fill gaps in their offering to students and faculty; on the other hand, to improve their reputation by having as much of the product available, an important part of better student acquisition and staff retention.

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